Branding Case Study 3D-Xplore Rich Media
Our objective was to generate strong brand awareness and excitement for the Skechers Uno collection, captivating a young, fashion-savvy audience. We strategically employed dynamic Rich Media formats to effectively showcase the product's eye-catching style, exceptional comfort, and undeniable streetwear appeal.
Audience We focused our efforts on engaging Gen Z and Millennial audiences aged 18 to 34, who are passionate about fashion, sneakers, fitness, and pop culture. By honing in on premium digital users in metropolitan areas, we employed advanced contextual, behavioral, and affinity-based targeting strategies to ensure our message resonated powerfully with this dynamic demographic.
Rich Media Creative: Interactive creative empowered users to dive into a diverse range of colorways, closely examine shoe features, and effortlessly swipe through captivating Horizonal and vertical 3D rotational lookbook-style visuals. This engaging, mobile-first product discovery journey truly elevates the shopping experience.
CTR (More than 1%): The campaign achieved an impressive CTR of 1.4%, highlighting the strong interest from the youth segment. Viewed over 2.29 million premium users, dramatically increasing visibility and brand engagement for the Skechers Uno line and solidifying its appeal in the market.