Branding Case Study Interactive Rich Media
The aim was to amplify awareness and spark interest in the groundbreaking Oppo N3 foldable smartphone by prominently showcasing its standout features, captivating the attention of tech-savvy consumers in high-end digital environments.
Audience: We strategically targeted young professionals and tech enthusiasts aged 18 to 35, with a particular emphasis on premium Android users in bustling metropolitan areas. By honing in on interest segments such as mobile technology, photography, and gadget enthusiasts, we effectively connected with audiences who are passionate about innovation and lifestyle trends. Our approach also included contextual targeting within engaging tech and lifestyle content, ensuring maximum relevance and impact.
Interactive Creative: The creative showcased an engaging, interactive experience that empowered users to slide the slider and see the phone's features at their own pace. With each slide, users uncovered the impressive features of the device, including its ultra-slim design, cutting-edge high-resolution camera, generous storage capacity, stunning vivid display, and exceptional battery life. This immersive, touch-driven journey made exploring the phone not just informative, but truly captivating.
CTR (More than 2%): The campaign delivered an impressive CTR of 2%, indicating strong consumer interest. We reached over 1.55 million premium users through top publisher partners in India, generating high-quality engagement and boosting product visibility during the launch phase.
Engagement: The campaign delivered an impressive engagement rate of 7%, indicating strong engagement with the ad unit.