Campaign Objective:

The primary objective was to generate excitement and raise awareness for the new Mini Aceman by leveraging captivating Rich Media creatives. This campaign sought to emphatically showcase the car’s striking design and standout features, ensuring it captured attention across premium digital platforms.

Targeting Strategy:

• We strategically targeted affluent men and women aged 25 to 44 in metropolitan areas, utilizing advanced demographic, income, and interest-based filters. Our campaign was meticulously crafted to engage luxury lifestyle seekers, passionate auto enthusiasts, and cutting-edge tech users through highly effective programmatic platforms.

Key Results:

• The campaign achieved a strong CTR of 3.5%, significantly outperforming industry benchmarks for automotive display ads. The Rich Media creatives delivered an engagement rate of 1.19%, indicating high user interaction.

• We reached over 1 million premium users, driving qualified traffic to the Mini Aceman product page and boosting interest from potential buyers.