Campaign Objective:

To elevate awareness and engagement for Godrej Smart Lock among modern, tech-savvy homeowners, positioning it as the ultimate premium and secure home automation solution.

Targeting Strategy:

• We concentrated our efforts on the top eight metro cities in India—Delhi, Gurgaon, Noida, Mumbai, Pune, Bangalore, Hyderabad, and Kolkata—effectively engaging high-intent audiences through India’s leading twenty premium news and finance platforms.

Key Results:

• Achieved an impressive 0.6% CTR on Desktops/laptop devices, which is significantly above industry benchmarks, validating the effectiveness of strategic placement and precise audience targeting.

• We have exceeded 5.5 million premium users, generating highly qualified traffic to the Godrej Advantis page and significantly enhancing interest from potential buyers, evidenced by an impressive engagement rate of 1.3%.