Branding Case Study Conversational Rich Media 3D-Roll
Our objective was to raise awareness and stimulate interest in admissions for Amity University’s exceptional range of undergraduate and postgraduate programs. We aim to engage students who are actively seeking transformative educational opportunities that will shape their futures.
Audience: We focused our campaign on students aged 17 to 25, including both current high school students and college graduates. Our targeting strategy used a combination of behavioral, contextual, and demographic factors. We specifically aimed at high-intent education seekers located in Tier 1 and Tier 2 cities, and the campaign was designed to reach audiences on both desktop and mobile platforms.
Rich Media: We developed an conversational format that simulates a personalized interaction with a career counselor. Users can effortlessly choose from options such as “Undergraduate Program,” “Postgraduate Program,” or “Online Courses,” receiving tailored, dynamic responses that match their interests. This interactive approach not only enhances the relevance of the information provided but also empowers users to discover the courses that best fit their aspirations, fostering a deeper connection with Amity’s diverse offerings. Furthermore, to optimize the user experience, this feature allows for quick contact saving directly to their phonebook, and provides direct calling capabilities.
The campaign delivered a CTR of over 0.4% and 3.14% engagement with chatbot on desktop, exceeding category benchmarks for EdTech. The conversational format saw strong interaction rates, helping Amity University engage high-potential students and drive meaningful traffic to their admissions portal during a critical enrollment phase..